Lexus Malaysia celebrates its 1,000th unit sold

1,000th Lexus officially sold in Malaysia was an RX 350

Official Press Release from UMW Toyota Motor Sdn Bhd

Lexus Malaysia, a division of UMW Toyota Motor announced yesterday that it has sold 1,000 units of Lexus models since the brand was launched at the end of 2006. It is an important achievement for the brand being young and new in this country. 

Commenting on the achievement, Mr Kuah Kock Heng, President of Lexus Malaysia said, “This is a big achievement for Lexus brand as it has only been around in the country for just 3 years and operating from only one showroom up till early of this year. It also shows that Lexus vehicles have been well accepted by our Malaysian customers and more importantly they have accepted a true Lexus Experience."

With the target sales of around 400 units for 2010, Lexus Malaysia has already reached more than 70% of its target. “I hope that Lexus Malaysia will continue to strengthen its brand presence in the country, and win the hearts of more customers,” added Mr Kuah. 

The popular RX 350 was the 1,000th Lexus unit sold. Introduced in March 2009, the RX 350 is a vehicle that promises to live up to the pioneering spirit and has both characteristics of an SUV with ride features of a luxury sedan which proves “The Benchmark” for crossover vehicles. 

Lexus Malaysia is also positive with its plans for the rest of 2010. Mr. Kuah said, “With the opening of Lexus 3S center in Penang earlier this year and at a later stage in Johor, we can achieve our sales target, hence grow our market share in the premium market segment. Lexus constantly reinforce the perfection engineered into all its vehicles that enables drivers to make the most of every moment in their car. In the next few months, Lexus Malaysia will continue to enhance further our product line up,” ended Mr. Kuah.

SOURCE: http://www.autoworld.com.my/